Consumers found time this U.S. Thanksgiving Day to squeeze in a lot more holiday shopping online, in between spending time with family, watching football and feasting on turkey.
EBay Inc's PayPal online payments division said that on Thanksgiving day, its volume of payments jumped 25 percent from a year ago. Last year on Thanksgiving day, PayPal said it notched a 15 percent increase from a year earlier.
PayPal processes transactions for a wide range of online retail sites as well as purchases on eBay.
Walmart.com, the online division of Wal-Mart Stores Inc, said it had an "incredibly strong day" as customers shopped its Thanksgiving day online-only specials.
Some of the top sellers among its online-only deals included a Samsung 46-inch LCD television, a KidKraft Savannah dollhouse and a Bissell steam mop hard floor cleaner.
Holiday sales online are expected to rise 3 percent this year after a 3 percent decline in 2008, when shoppers cut spending sharply in the wake of a global financial crisis. Investors are watching closely as Walmart.com takes on industry leader Amazon.com Inc with steep discounts on everything from toys to books.
Shoebuy.com said that on Thanksgiving day, traffic on its site steadily built throughout the day, with late afternoon and evening being its busiest time.
But consumers also continued to seek online deals on Black Friday, the day after Thanksgiving when retailers offer their doors early and offer limited-time only deals.
Shoebuy.com said it saw "robust numbers" on Friday morning as the Black Friday buying frenzy extended itself from brick-and-mortar stores and into the online world. [reuters]
Thanksgiving Day a boon for online shopping
10 Ways to Promote Websites
1. Article Directories
Article directories are a wonderful way to get traffic and backlinks to your website. There are many well established article directories that have been proven to get websites traffic. People search for articles in different categories and after reading the article they usually follow a link at the bottom of the article to your website.
2. Business Directories
Posting in business directories is still an effective way to get backlinks and small amounts of traffic. Most directory sites have many listings that are organized into. Being that there are so many business directories, the best way to find one related to your site would be to do a Google search or to use the websites below to find them.
3. Social Networking Sites
Social networking sites are often overlooked as a way to market a website or blog. Having lots of friends and access to groups can be a good way to contact a lot of people in an easy and efficient manner. Most social networking sites also have forums and classifieds that you can post in.
4. Social Bookmarking Sites
Social bookmarking sites can be an amazing way to promote your website. What a lot of people will do is write a killer article and then submit it to the social bookmarking sites to drive traffic to that article, hoping it will get bookmarked a lot.
5. Email Marketing
Email marketing can be very beneficial if done well. You do not want to be a spammer or buy lists of emails, though. The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers. Offering a free e-book or tips is a good way to get people to sign up. Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.
6. Viral Marketing
This is the hottest new way to market a website, but it is not easy! You have probably heard about all these YouTube videos getting millions of views, and articles on Digg getting thousands of hits. If you can think up a really clever, funny or useful idea and tie it into your website via a link or some other way, you can drive incredible amounts of traffic to your site with very little money or possibly none at all.
7. Videos
Creating videos has become very popular since the creation of YouTube and other video-based sites. This ties into viral marketing and is a good way to get people interested in your blog or website. It is most common to show or say the URL of your website at the beginning and/or end of a video, or tie it into your video site profile some how.
8. Blogs
Blogs are a great way to reach a lot of people in a fast manner. They take a lot of work, and to make a blog really effective they need to be updated with fresh content at least several times a week. A lot of websites will have a blog in addition to a main website as a sort of news system for their main site, or just as a way to drive traffic to a website.
9. Press Releases
Press releases can be an efficient way to get media attention if your website or product is newsworthy enough. There are several websites you can do this on. However, more commonly press releases are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
10. Link Baiting
Linking baiting is when you write or post something that has the potential to be blogged about, linked or bookmarked a lot. Good content in general will help your website or blog out a lot, but you can step it up a notch by producing videos or articles specifically for link baiting.
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Windows 7 vs. Windows Vista
Windows 7’s overall superiority to Windows Vista has translated into the latest iteration of the Windows client, leaving its predecessor in the dirt in terms of commercial success as well. Windows 7 RTM has been embraced by over three times more customers compared to Vista RTM in the first week on the market alone. Market research company, The NPD Group, indicated that initial sales of the boxed, retail copies of Windows 7 dwarfed those of Vista’s. In the first few days on the U.S. market, Microsoft sold 234% more boxed copies than Vista, noted The NPD Group.
“Microsoft’s program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful,” revealed Stephen Baker, vice president of industry analysis at NPD. “In a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles.”
Microsoft executives, including Chief Executive Officer Steve Ballmer, had revealed during visits in Taipei and Japan that Windows 7 sales were strong. However, Microsoft has so far failed to confirm the data provided by The NPD Group. At the same time, the Redmond company has yet to make public any official sales figures associated with Windows 7.
Still, although it outsold Vista by 234%, Windows 7 delivered a smaller boost in actual revenue. Statistics provided through the NPD’s weekly tracking service, reveal that actual Windows 7 dollar sales were only 82% higher than Vista. This can be explained through not only the consistent discounts on pre-sales that Microsoft offered, but also through less sales of the Ultimate flavor of Windows 7, as Microsoft worked to focus consumers more on the Home Premium and Professional editions.
And, as was expected, the launch of Windows 7 also contributed to pushing sales of Windows PCs, although to a lesser degree than Vista did starting with the end of January 2007. Sales of Windows 7 computers were 6% less than those of Vista machines, in a maker that reveals an overall 49% year-over-year units growth, and 95% over the week prior to Windows 7’s general availability on October 22nd, 2009.
“A combination of factors impacted Windows 7 PC sales at the outset, but the trajectory of overall PC sales is very strong leading into the holiday season,” added Baker. “Vista had a slight advantage at launch, as January traditionally has a bigger sales footprint than October. The other hurdle Windows 7 faced was sales of PCs with older operating systems (XP and Vista) were high, making up 20 percent of sales during the Windows 7 launch, compared to just 6 percent of older operating sales during Vista’s launch week." [softpedia]
New Windows 7 Embedded Standard 2011 CTP2
While work on Windows 7 client and server operating systems has been wrapped up since mid-2009, the latest iteration of Windows continues to be at the core of efforts centered on another Windows-related project from Microsoft. In this regard, the Redmond company is forging ahead with the development of the next generation of its embedded operating system. With Windows Embedded Standard 2011, the software giant has skipped Windows Vista altogether and based the OS on the Windows 7 code instead. As of the start of this week, a fresh development milestone of Windows Embedded Standard 2011 is available for download.
“Over the last several months, the Windows Embedded team has been hard at work to get this CTP2 release out the door. A big “Thank You!” to all the customers who have provided feedback on the product. Since the release of CTP1 we have had fantastic community participation with more than 2700+ downloads, 100+ bugs reported and more than 56 different forum threads asking questions and providing feedback,” explained Lesley Bacon, a program manager as part of the “Customer Strike Team” for the Embedded Windows team at Microsoft.
What Microsoft is offering is the second Community Technology Preview of Windows Embedded Standard 2011. And when the company says that the next gen Windows Embedded OS is based on Vista’s successor what it is actually saying is that Windows Embedded Standard 2011 is essentially Windows 7, but the componentized embedded version. The CTP2 bits for Windows Embedded Standard 2011 are up for grab via Microsoft Connect.
Olivier Bloch, Microsoft Embedded technical evangelist, explained that “There are many updates and bug fixes as well as some new features in this release:
- Footprint optimization for key scenarios
- New and updated templates in ICE including import and export of templates
- More intuitive package naming
- Static Dependency Analyzer (SDA)
- New Packages: Anti-malware; DVD Maker; Parental Control; Backup/Restore; IMAPI; PhotoViewer; Fax and Scan
- Updated and more detailed product documentation
- Windows Embedded Standard 2011 Compatible Applications.”
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How Often Should I Submit My Sitemap?
You should be in the habit of submitting a sitemap to search engines a number of times a year. This allows you to update the search engine on any new pages in your site. If you create new pages on a regular basis, you may want to submit your sitemap more frequently.
HTML Sitemaps
An HTML sitemap is a single HTML page that contains links to all the pages of your website. Normally, this is accessible via a link in your site footer, where it will be displayed on every page. With large sites, it is easy to get lost and struggle to find the page you are looking for. With a well organized HTML sitemap, your site visitors will be able to use this to easily find the page they are looking for.
From an SEO perspective, as the search engine’s robot (or spider) crawls your site indexing pages, it may find some pages on your site easier using this sitemap, rather than through the general navigation. Therefore, sitemaps can benefit your site visitors and even play a role in enhancing your exposure on the web.
Take a look at WebAssist’s sitemap (http://www.webassist.com/sitemap.php) to get an idea of what an HTML sitemap looks like. Notice that each page on the WebAssist website contains a link to this page in the footer.
XML Sitemaps
HTML sitemaps are designed to benefit your human site visitors, whereas XML sitemaps are created specifically for the search engines. All of the most popular search engines including Google, Yahoo and Ask.com utilize XML sitemaps (http://www.webassist.com/dreamweaver-extensions/surveyor/?WAAID=898) as part of their process for indexing the pages of a website. A good XML sitemap will tell the search engine what pages are in your site, how often those pages are updated, and when they were last modified. This way, the search engines know which pages to revisit more regularly, and are likely to do a better job of indexing them. Here’s an example of the XML you might include in your XML sitemap:
Notice that for the index.htm page of this website, we have provided details regarding the last modified date (), the frequency that this page is updated (), and the priority of this page in relation to the other pages of our site
(). By providing this information as accurately as possible to the search engine, they will be better equipped to index your site, and give the correct pages the appropriate attention.
TIP: Be honest about the information you provide in your sitemap. If a search engine finds that you are not updating your site as often as your sitemap suggests, they may come back less often.
Creating both HTML and XML Sitemaps
Creating HTML sitemaps is as easy as creating a basic HTML page that contains links to all the pages in your site. However, you need to keep in mind that whenever you create new pages in your site, you will want to add those links on the sitemap as well.
Creating XML sitemaps manually can be quite a time consuming process. However, there are many great sitemap generators out there to help you automate this. If you Google “sitemap generator” (http://www.webassist.com/dreamweaver-extensions/surveyor/?WAAID=898) you will find that there are a number of free and paid sitemap tools that you can use.
Here at WebAssist, we have developed Surveyor to help you create both HTML sitemaps and XML sitemaps. Surveyor is a Dreamweaver extension that you can use as part of your website development. For Dreamweaver users, this is the easiest and most efficient way to create sitemaps. Surveyor includes multiple step-by-step interfaces that guide you through creating your sitemap with all the necessary details, and then submits your sitemap to the five most popular search engines on the web. Surveyor even includes a reminder tool that you can schedule to alert you when it is time to submit an updated sitemap.
Conclusion
Both HTML sitemaps and XML sitemaps are a good step in the right direction to improve your website’s exposure. You will most likely find your search engine rankings climb after submitting a sitemap for the first time. However, keep in mind that this is only one part of search engine optimization, and there is a lot more you can do to improve how search engines rank the pages on your site and your website’s discoverability.
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Page view vs Unique visitors
High page view with less visitors OR less page view with more visitors? Which one is good or optimum for newly started search engines?
Both are good. You need to get as many unique visitors as possible because here the chance of converting them into possible clients are much higher than a page visited by a regular visitor.
Unique visitors everyday are good because those are unique eyes looking at what your offering. It increases your odds of making a conversion.
Unique visitors is good but as what jabo said having these two is much better. Having unique visitors everyday will make your website rank on top.
Twitter is Becoming Increasingly Important to Marketers
There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
1. Twitter Lists
Twitter Lists are changing the game. We recently looked at several reasons why, but also consider that with the Lists gadget, your tweets may appear all over the web if you can get onto lists. They will appear on sites and blogs, which are more than likely going to be related to the niche you are in anyway if you have the right audience on Twitter.
2. The Openness of Twitter
The openness of Twitter, social media and the web in general, pretty much means that your messages on Twitter won't be limited to your Twitter audience. Facebook and other social networks will bring tweets in. People will share them, screenshot them, link to them on blogs, etc. Twitter is a means of getting your message out to more people, but it's not necessarily only the people on Twitter that will see those messages.
3. Building Valuable Relationships
Laura Fitton, the author of Twitter for Dummies, chalks up success on Twitter to four basic concepts: listen, learn, care, and serve. Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Serving means providing something of use to the community. If you what you're not doing that, you may be setting yourself up to fail, as Fitton talked about in this interview with WebProNews.
4. Traffic That Cares
Twitter can bring you not only random traffic, but traffic from people who are actually passionate about the niche that you are a part of. Retweets are huge in this regard. Guy Kawasaki calls retweeting the sincerest form of flattery. He has a point. He notes that people are willing to risk their reputations by retweeting your content.
5. Staying Current
Being found in Twitter searches (not to mention real time search in general, which is starting to become a main area of focus for all of the big search engines, not to mention all of the standalone real-time search sites) provides a lot of opportunity for exposure. We discussed this here and gave tips for getting found in real-time searches.
6. Connecting with Local Customers
There are a variety of ways you can connect with local consumers and customers using Twitter and Twitter-related tools. There are tools like our own TwellowHood, which let you find Twitterers in your area, for example. Another thing to keep an eye on is Google's new Social Search. It's currently just a lab experiment, but could become more. It certainly has potential.
A recent Search Engine Land article made some good points about the potential of local marketing with this tool, which delivers Google search results based on the communities you are a part of. It draws from Google profiles, which include the networks that people are connected to (based on what any person includes in that profile). If you're not familiar with this feature, watch the following clip, and you'll understand.
. Going International and Multi-lingual
Twitter is expanding into more languages. If you thought Twitter was important to marketing already, consider that for most of its existence, it has only been available in a couple of languages. Now it's in Spanish, and many more languages will follow. That's not only going to be huge for international and multi-lingual marketing efforts, it's going to be huge for Twitter's growth, and the more Twitter grows, the more potential customers are out there.
8. It's Still Young
Consider that Twitter is just getting started in the grand scheme of things. It's still young. There are no doubt going to be a lot more features added in the future. And don't forget about the thousands of Twitter apps that are already out there that can make Twitter useful in different ways to different people and businesses. Take some time and explore them. Fitton's site OneForty.com, which is like Yelp for Twitter apps, is pretty good for that. It has reviews, and people tell why certain helps have helped their businesses. [source: webpronews]
Indexing Photos or Images in Search Engines
Can Google and other Search Engines Index Photos or Images on our Site? Does this help in PR deciding.
Most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites, particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text.
Additional Note: Google Image Labeler is a new feature of Google Image Search that allows you to label random images to help improve the quality of Google's image search results.
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YouTube Automatic Video Captions
YouTube is readying the launch of an automatic captions feature for the site's videos. This and a new automatic caption timing feature will make it easier for anyone to add captions to their videos, and will enable anyone to read captions on more videos.
"Since the original launch of captions in our products, we’ve been happy to see growth in the number of captioned videos on our services, which now number in the hundreds of thousands," says software engineer Ken Harrenstien, who helped design YouTube's caption features. "This suggests that more and more people are becoming aware of how useful captions can be. As we’ve explained in the past, captions not only help the deaf and hearing impaired, but with machine translation, they also enable people around the world to access video content in any of 51 languages. Captions can also improve search and even enable users to jump to the exact parts of the videos they're looking for." (emphasis added)
"However, like everything YouTube does, captions face a tremendous challenge of scale," adds Harrenstein. "Every minute, 20 hours of video are uploaded. How can we expect every video owner to spend the time and effort necessary to add captions to their videos? Even with all of the captioning support already available on YouTube, the majority of user-generated video content online is still inaccessible to people like me."
To help with this problem, Google has utilized its automatic speech recognition technology, and integrated it with YouTube's caption system to offer automatic captions. The captions generated by this will not always be perfect, as you can imagine, but as Harrenstein notes, even when they are flawed, they can still be quite helpful. He also says the technology will continue to improve over time.
YouTube is also launching automatic caption timing to make it easier to create captions manually. With this feature, users can just create a simple text file with all the words in the video, and Google will use the automatic speech recognition technology to figure out where the words are spoken and create the captions for the video. That's pretty useful stuff.
Google says both new features will be available in English by the end of the week. At first, auto-caps will only be visible on a few partner channels, so they can get feedback. Eventually, they will roll out more broadly.
Google Earth 5.1 Released
Most people place a premium on speed. Fast cars, fast computers, and even fast food joints are often regarded as better than slower-moving alternatives. Google Earth users may be glad to hear, then, that Google Earth 5.1 has been released and speed is its most marketable quality.
The progress should be evident right from the beginning. A post on the LatLong Blog states, "We know that waiting for a program to start-up can be really frustrating, so we improved our start-up time by 25%."
Tweaks in terms of memory utilization and shaders from that point on have also been made. All in all, the post promises, "we can show more buildings, layers, and user content," and you'll get "[a] faster, smoother experience when you're flying around the globe."
Since issues pertaining to speed can definitely be a stumbling block to adoption, version 5.1 of Google Earth could succeed at attracting new users. It might even be well positioned to make its debut in a lot of schools, if the old clunkers in computer labs weren't capable of running it before.
Regardless, this represents a nice treat for existing Google Earth fans. Have fun exploring the world at a faster pace.
UPDATE: Google Earth 5.1 is now out of beta, and as yet another post on the LatLong Blog explains, "This release also includes the Google Earth browser plug-in for Mac users . . ."
