Both SEO and PPC are important, but do you think one carries more weight than the other? The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results. These notions were backed up by both Michael Gray and Christine Churchill, who were on opposing sides of the debate at SES.
SEO is an absolute must when dealing with new web sites. None of the search engines are going to rank you very high in the organic searches if you are not meeting their criteria. And...the Organic search results are 24 hours per day ads. Not so with PPC, unless you are dealing with an unlimited budget.
PPC should be used after SEO to target special sales, or services. It is a great way to help searchers locate your products when they are on sale, or your services when a special price can be obtained.
One thing to keep in mind, however, PPC can be used up front to help you determine the directions to take your SEO efforts in. You can use PPC quickly to determine what keywords convert better, and use that to your advantage in your optimization practices.
PPC More Important Than SEO?
Guide to the best online casino
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