Some marketers may be liars; some may be honest; those who are the most successful, combine honesty with a compelling message. That's the secret to a great marketing campaign, and that's why Seth Godin's book is so interesting. He knows how to tell relevent stories which engage the reader; before you know it, you've read this entire book.
The message Godin is delivering is really quite simple. Marketers should have a good story to tell; if it's a good enough story, consumers will repeat it, and that story has now become entrenched in our minds as "reality". Mission accomplished.
Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories had better be authentic; consumers in this day and age of social media are quick to spot the phonies. That's good news for the consumers; and should be good news for the creative marketers, who have good stories to tell. That probably explains why Twitter is becoming so popular; people like stories, especially short ones that are confined to 140 characters or less. Cutting to the chase has never been more important than it is today.
It should also be good news for Seth Godin, because his story is authentic, very witty, and most compelling. I highly recommend reading it for yourself; I honestly believe you won't be disappointed.
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All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
by Seth Godin
# Hardcover: 240 pages
# Publisher: Portfolio Hardcover (November 12, 2009)
# Language: English
# ISBN-10: 1591843030
# ISBN-13: 978-1591843030
# Product Dimensions: 7 x 5.1 x 1 inches
All Marketers are Liars?
Permission Marketing vs Interruption Marketing
Internet marketing and relationship marketing are the subject of numerous books, but Seth Godin's Permission Marketing does a better job of explaining the concepts better than any other single volume.
Permission Marketing explains the differences between Interruption Marketing (old-style newspaper, TV and radio ads) and Permission Marketing--where visitors ask to be kept informed and willingly share information about themselves and their purchasing needs. It reinforces the successes I've enjoyed in over twenty years of marketing and shows how customer relationship-building techniques that were previously inefficient and, thus, unaffordable are now within the reach of all.
Permission Marketing cuts through the clutter of marketing theory and web technology and provides a highly readable, jargon-free conceptual framework for viewing web marketing in an new light. Throughout, Permission Marketing emphasizes integrity and customer respect--in contrast to books which are often subconsciously predicated on an adversarial relationship with prospects and customers.
Permission Marketing will change the way you think about advertising and marketing and suggest a whole new approach to your web site. It will inspire you to break out of the mold of price advertising.
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detail of the book
title: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
author: Seth Godin
Hardcover: 256 pages
Publisher: Simon & Schuster; 1 edition (May 6, 1999)
Language: English
ISBN-10: 0684856360
ISBN-13: 978-0684856360
buy this title from amazon
FREE to get the first four free chapters, check it out at the author website
Indonesian social network Salingsapa.com
Who does not know Facebook? Social networking site made by Mark Elliot Zuckerberg it has worldwide. And now, in Indonesia also already exist that create similar sites, salingsapa.com. Remarkably, the creators just a teenage boy.
Mohammed Yahya Harlan (13) is the name of the boy-style up the site's creators. 7A-grade students (1 SMP) Sekolah Alam Bandung, West Java, was named his creation site with Salingsapa.com.
Initially, says John, he was moved to create a social network similar to Facebook (FB) who speak Indonesian. Then, only within one month, created Salingsapa.com. In a short amount of time is, John makes a full social networking site features a slightly different with FB.
"At first I see on the news, there are those who make such a FB Indonesia with the Indonesian language. I thought, I can also make the same and even better," said Yahya, met at school in the Upper Dago area, on Thursday (10 / 2 / 2011) yesterday.
The eldest son of the couple Yan Harlan (45) and Fidriana (37) was also started tinkering with his computer for designing the features of social networking that will made it. Assisted by his father who is also a hobby to play computer, Yahya request feature ideas that would make.
As a result, the work of students who liked this science subjects has received appreciation from various parties. Friday (11.02.2011) this afternoon, he even lined up to star into one of three junior high school students who will deliver his presentation before faculty and students of ITB.
According to the mother, Fidriana, her son was asked to describe his work for 20 minutes and 10 minutes for question and answer session. There is no special preparation by Yahya though this was the first time she had appeared in public, even more so in the presence of lecturers and students.
However, Fidriana believe his son was able to prove themselves. Because social networking is purely the work of Yahya despite assistance from his father's idea.
He also said that Yahya interest in computers has seen since the age of 3 years. At that time, he was fiddling with a computer owned by his father. Due to the great interest, Yahya had come a few computer lessons, including lessons in Komlab ITB which participants most of the students.
"He always wanted to learn a new computer, so while participating les, he joined several training packages that all student participants," said Fidriana, when found at his residence in Awi Ligar, Cimenyan, Bandung.
Once the idea of social networking to create his eldest son, she and her husband only supports and directs that such work would be great if beneficial for many people.
"Therefore, this Salingsapa.com intended for proselytizing and kindness. We hope that this Yahya creation of social networking as well as the fields of charity," said Fidriana, which keep track of John to continue to set the time between studying and taking care of these social networking.
